On August 23, 2024, Qinglong Waterproofing proudly launched its 7th Anniversary Celebration in Jingdezhen, the famed porcelain capital. Under the theme "7th Anniversary of Home Waterproofing, Study Trip and Win an SU7," the event brought together numerous distributors and industry leaders to explore effective customer acquisition and marketing strategies in the age of short videos.
Packed with Highlights and Practical Knowledge
The opening ceremony saw Qinglong Waterproofing’s "Study Trip and Win a SU7" initiative quickly become the centre of attention. Attendees eagerly participated, with many striving to be the first to secure the coveted SU7. The celebration also featured a short video training session that combined theory with hands-on practice, offering step-by-step guidance on attracting and retaining customers and even closing deals without the need for in-person meetings.
Industry Veterans Share Their Expertise
During the morning session, several key figures from Qinglong Waterproofing took the stage to share their real-world market experiences, focusing on short video strategies. Chairman Song provided a thorough breakdown of effective customer acquisition methods, both free and paid, covering everything from traditional marketing to short videos and live streaming. He emphasised the critical importance of customer loyalty and deepening relationships, offering participants reassurance in the face of current market challenges.
Engineer Yang discussed achieving "no-visit deal closures" by leveraging technology, reputation, and advertising.
Managers Wang, Cui, and General Manager Pan each shared their successful strategies for short video operations, touching on topics like local account management, local Douyin (TikTok) marketing, and brief video implementation. Their presentations were rich with practical insights and actionable advice.
Mr. Bai from Shandong captivated the audience with his talk, "2024: The Breakthrough and Rise of Physical Retailers via Short Video Traffic," sparking lively discussions. Drawing from his experience with short videos for waterproofing and leak repair, he offered in-depth platform comparisons and highlighted key features of short videos to provide practical recommendations.
Mr. Zhou from Hubei and Mr. Lin from Fujian shared their success stories, discussing market planning, distribution, and waterproofing leak repair through their work with Qinglong Waterproofing.
Learning and Fun Combined: A Day of Practical Training
In the afternoon, attendees toured Qinglong’s distributor store in Jingdezhen, gaining deeper insights into product display and sales strategies. Qinglong instructors provided hands-on training in shooting and editing short videos, covering everything from composition and camera movement to content planning and post-production techniques. This practical session not only helped participants master the essentials of short video production but also enhanced their operational skills, laying a solid foundation for promoting the Qinglong brand more effectively in the future.
Evening: A Cultural Experience in Jingdezhen
The day concluded with a night tour of Taoxichuan, where attendees immersed themselves in the rich history and culture of the porcelain capital. As they strolled through the lantern-lit ancient streets, they admired exquisite porcelain artworks and experienced the unique blend of traditional and modern ceramic-making techniques. The tranquil and picturesque night scene of Taoxichuan felt like stepping into a classical ink painting. In this artistic setting, attendees experienced the charm of the porcelain capital and deepened their connections and friendships, bringing a fulfilling day to a perfect close.
This celebration marks a significant milestone in Qinglong Waterproofing’s seven-year journey and offers participants invaluable experience and practical techniques. Looking ahead, Qinglong Waterproofing remains committed to leading the industry, empowering distributors to excel in a competitive market and achieve new heights.
